Reebok Delta Challenge

Reebok Delta Challenge

Integrated communication of brand's new positioning with unique indoor fit festival.

We created the first Slovak FIT festival, that pumped the Slovakia. This way the Reebok brand showed not only to the professional athletes but also to the broad public, that fit lifestyle is for everybody. With the festival we connected the full spectre of sports supported by Reebok brand. We also set a benchmark for the other sports brands.


Event Video