Integrated campaign for Heineken Stories global communiciation across digital, using influencers and their social media fan pages with strong event platform and execution.
Assignement was little weird: direct communication of the 4 Heineken ingredients and the proces of maturing teased online and direct execution on the party.
We developed original party contept Heineken Challenge, based on one special party moment, where visitors had an opportunity to experience Heineken.
Heineken Challenge get started with the STOP of moving visitors during 28 seconds like a symbol of 28 days of maturing process. Visitors can see and feel 4 beer ingredients transformed to 4 party elements:
Party atmopshere was built on visual decorations also - projections, plasma screens and 4 ingredients message showcased by the POI dancers.
We learned people how to use campaing claim in hashtag - 'There’s more behind the star' in slovak translation #zahviezdousaukryvaviac - with party acitvity Hashtag printer.