Integrated campaign for Live your music global communiciation across social media (FB - Heineken global page, influencers fun pages, YT, IG), PR communication and the event platform and execution.
We choosed the best fans videos (video and audio also) and used them in real Medial Banana’s video clip. Unknown fans became the stars at Reggae Muzika song and we made a connection between people who live with their music.
This was not the end of our social activation:) Best singers were invited to perform the Reggae Muzika song at the concert on the main stage of the biggest Slovak reggae festival Uprising with Medial Banana!
to Uprising reggae festival by creating Heineken - Live your music festival zone with creative activities for visitos inline with campaign claim Live your music.
Festival activities was linked to the social media as well (FB, IG). Through the activities we were building the strong brand possition as a strong partner of the music and festival.
we achieved with no PR budget very strong reach. The Media wrote about Heineken and Medial Banana like a: