Heineken Live Your Music campaign

Heineken Live Your Music

Slovak campaign launch 2017.

Integrated campaign for Live your music global communiciation across social media (FB - Heineken global page, influencers fun pages, YT, IG), PR communication and the event platform and execution.

Medial Banana in the influencers role

Social Media

We created:

  • a viral concept through we engaged TG to viral activity with a famous slovak influencers
  • first and original slovak videoclip (Reggae Muzika- the most famous influencer's song) where the parts were singing by the Medial Banana fans in online environment. Their role was to post and share the chorus of the song on their own social media profiles using #liveyourmusic and @medialbanana

We choosed the best fans videos (video and audio also) and used them in real Medial Banana’s video clip. Unknown fans became the stars at Reggae Muzika song and we made a connection between people who live with their music.

This was not the end of our social activation:) Best singers were invited to perform the Reggae Muzika song at the concert on the main stage of the biggest Slovak reggae festival Uprising with Medial Banana!

Strong event connection

to Uprising reggae festival by creating Heineken - Live your music festival zone with creative activities for visitos inline with campaign claim Live your music.

Festival activities was linked to the social media as well (FB, IG).  Through the activities we were building the strong brand possition as a strong partner of the music and festival.

Visitors could took a funny video at Heineken festival zone. Live your music GIFs were filmed at festival zone with Reggae muzika chorus in the backround. GIFs were posted to visitors real time.
The best videos from Live your music GIFs activity were pleced on LED screens on main festival stage.

PR communication

we achieved with no PR budget very strong reach. The Media wrote about Heineken and Medial Banana like a:

  • band that made a musical experiment with no name people and made them a stars in video clip
  • brand who brought to music lovers experience for a whole life
  • experimenter who brought to Uprising festival new stars which were not in lineup but they would perform at mail festival stage..
PR communication

Created with Author