The product uniqueness lays in its production - high fermentation, special caramel malt, triple hopping, brewed in Pilsen, in a brewery with great tradition, under the supervision of the brewmaster. He oversees the unique brewing procedure which he developed. On the first sight, Excelent is original with its unusual bottle.
Young men, aged 18-29 years like beer, but they don’t have the feeling they look cool while drinking it. Beer brands communicate with primary focus on the older segment, and it does not talk with language relevant for the younger generation. For them other alcohol cathegories are more attractive.
Excelent beer is focused on the people who live their lives otherwise. They are anti-mainstream and they are not afraid to show it. Therefore we aimed the communication in these communities, by creating new possibilities for them. There are real people behind everything, and they create real values for the consumers.
Everything has to be created #byoneself otherwise it has no meaning.
As a launch event of this premium beer brand, we decided to throw a closed party combined with bootleg video shooting. For the new hit from brand ambassadors - Billy Barman band. Premises of the event were unusual, it was held in the German Rowing club.
From the people who do things their own way, we created the brand ambassadors. Subsequently, we involved them in the event creation and brand communication. This includes people like Brano Vincze, Yanco Kral, Billy Barman, JR, Basa Stevulova, Juro Kucharek, Miso Rohac, Lubka Martincova, SMGO Boys and Juraj Podmanicky.
RE:FRESH club, Bratislava