Adidas store activation

The living mannequins

Store activivation with the aim of raising the brand image and awareness, traffic and direct instore sales.  


Brand ambassadros the Pastels became living mannequins, on which the new adidas collection was introduced. An interactive panel with button urged the passer-bys to press it. When pressed, the manikins started to dance. The Pastels created a sensational atmosphere.


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