During the two annuals of the festival, we executed the creative solution for the adidas zone, program, production, branding and event management.
In 2014 we created a unique design of the adidas festival zone with a 3m high model of a rock, where the newest types from the collection were presented.
In 2015 we pushed the boundaries once again and we executed an unusual interactive digital zone, where the sports legends from the adidas outdoor world were presented. For e.g. Sasha DiGulian and others.