Adidas #mygirls campaign activation

ALL IN FOR #mygirls

Sports event which made history with a record.


Everybody wants to be a part of something greater, a record, the history...

With online campaign #mygirls we engaged girls and young women into collective initiative. We succeeded in making the Slovak record in the highest number of women dancing at one place.

Right on the event, except the record itself, we created a zone where girls were introduced to unconventional sports. They were tested by the professionals and they also tried the new adidas Woman collection.  

Event Video