Adidas Runners Activation

Adidas Runners activation

adidas runners Expo activation on DM Women run.



Assignment

  • proposal and execution of adidas runners EXPO launch on DM Run
  • proposal of the communication before an event in cooperation with PR agency
  • showcase the best features of adidas runners 
  • social and event activation of the running community in cooperation with PR agency
  • communicate new global campaign #TAKECHARGE and spread the key massage IT STARTS WITH YOU
  • hiring of the new women who will start to training with AR community
  • 100 unique sign ups of young women who will start to train with AR after the event    

Campaign Insight

DM Women run is the biggest women running race of the year in Slovakia. Adidas Runners have to be in the center of their running experience during this event, help them to get better, to change themselves so they can #TAKECHARGE of their city, their training, their race….

Solution

We approached women before and during the event. Gave them all info about AR and motivate them to sign up on the spot and come to AR trainings so they can improve themselves step by step. So at the end, they can #TAKECHARGE.

Its simple, the journey to becoming a better runners STARTS WITH YOU!

Special training for beginners 

To aproach our TG, and spreading the key massage IT STARTS WITH YOU  we decided to organised very first and special training/workshop at AR BASE only for the girls beginners before the DM run itself. For spreading the training event we used in cooperation with client and PR agency, adidas running key influencerss and the social media. 


adidas runners lounge

We created an unique adidas runners launge as a showcase of the best features of adidas runners community. The launge represented everything what runners can get from the brand.

Event activities was linked to the social media as well (FB, IG).  Through the activities we were building the strong brand possition as a strong partner of the running event. Visitors could took a funny GIF with campaign massage IT STARTS WITH ME written in it, which were posted to them real time.