- proposal and execution of adidas runners EXPO launch on DM Run
- proposal of the communication before an event in cooperation with PR agency
- showcase the best features of adidas runners
- social and event activation of the running community in cooperation with PR agency
- communicate new global campaign #TAKECHARGE and spread the key massage IT STARTS WITH YOU
- hiring of the new women who will start to training with AR community
- 100 unique sign ups of young women who will start to train with AR after the event
DM Women run is the biggest women running race of the year in Slovakia. Adidas Runners have to be in the center of their running experience during this event, help them to get better, to change themselves so they can #TAKECHARGE of their city, their training, their race….