Adidas Originals campaign activation

adidas Originals

Art experiment and viral video production.


Assignment

Brand activation and presentation of the new Originals collection within global campaign adidas Unite All Originals.

Solution

Viral video Flava Like This as an art experiment, with aim to support the contextual shopping. 

We created a project which incorporates 4 expressive Slovak artists, namely dancer Johnny Perfecto, DJ and producent Grimaso, singer Layla and fantasy painter Hula. Together they created Flava Like This, a merger of art, culture, fashion which manifested the essence of the new adidas Originals collection.

Video was launched through the social networks, artist's pages of interest and befriended celebrities. The virality was boosted by unpaied online PR articles, mini competitions and making of video. Local campaign had big impact on the primary target group by organic spreading among the communities. (more than 30 000 views in first 2 weeks) 

Viral Video

Making of Video